Black Umbrella builds practical, efficient disaster plans for individuals, couples and families. The client chose
the name for its symbolism of protection. We wanted to build upon the idea. As most of their services are for
an individuals’ or families’ home, we used the outer shape of an umbrella as a shield for the symbol of a house.
The logo can be used on its own or can be combined with a complex grid which represents the intricate
network of connections and services.